Allison Jarrell adadziwika ngati mowa, chakudya ndi chakumwa ku Bellaire, Antrim County, Elk Rapids pa Disembala 22, 2020.
Joe Short, yemwe anayambitsa Short's Brewing Company ku Bellaire, anatitsogolera kumsika wa moŵa kumpoto kwa Michigan. Gawo lotsatira lachitukuko cha Short likuphatikizanso zatsopano kuchokera ku kampani yake ya mlongo Superfluid Supply Co. ndi zopangidwa monga Starcut Ciders ndi Beaches Hard Seltzer.
Mowa wapano waku Michigan ndi wamphamvu kwambiri! M'maboma aboma, mosasamala kanthu za kukula kapena kakang'ono, pali ubwenzi waukulu. Ndikuganiza kuti tidzafika pamlingo wokulirapo. Zomwe ndikufuna kunena ndikuti nkhani yonyamula ma microbrewery ndiyofunika kwambiri kuposa momwe amapangira mowa. Tawuni iliyonse imafunikira malo omwera mowa umodzi kapena awiri kapena malo atatu amowa.
Kuyambira pomwe mudayamba kupanga moŵa, ndi zosintha zazikulu ziti zomwe mwawona pamakampani amowa?
Kuyambira pomwe ndidayamba, zina mwazosintha zazikulu zomwe ndaziwona m'makampaniwa ndikulonjeza kuwongolera bwino, maphunziro ogula, komanso kukula kofulumira komwe kwadzetsa kuwongolera kwachuma kwamtengo wapatali. Tawonanso kusamuka kwakukulu kuchokera ku botolo kupita ku can, kuchokera ku 16 ounce ndi 19.2 ounce zitini mpaka 12, 15 ndi 24 makulidwe!
COVID yakhaladi yokakamiza pamapaketi opangidwa ndikuchepetsa njira zathu zolandirira. Izi zadzetsanso kuwonongeka kwakukulu ku thanzi lathu lamalingaliro ndi mzimu wonse, makamaka anzathu osangalatsa omwe amagwira ntchito ku Pub and Pull Barn (zipinda zathu zopumira ku Elk Rapids). Chifukwa cha kutsekedwa kwa mipiringidzo ndi malo odyera kapena mphamvu zochepa zopangira, kupanga zolembera zachepetsedwa. Izi zimasamutsa zambiri zomwe timapanga kuzitini ndi mabotolo. Kunena zoona, n’kovuta kuti tipitirizebe kuchita zimenezi. Pali zambiri zomwe tiyenera kuchotsa zinthu zingapo zapadera zomwe tikuyembekeza kuzigwiritsa ntchito pamndandanda wazogulitsa zaka zingapo zapitazi, kungolola kuti zinthu zotsogola monga Local's Light, Soft Parade Huma Lupa Licious ndi Bellaire Brown zipitirire kuyenda. !
Ndakhala ndikukumbutsidwa kuti timu yathu ku Short ndiye yabwino kwambiri. Nthawi zonse timayenda ndikusintha njira ndi ntchito zathu. COVID yangoyifikitsa pamlingo wina watsopano. Ndakhala ndikuchita chidwi ndi timu yathu. Zimandipangitsa kudzimva kukhala wonyada komanso wodzidalira kuti titha kuthana ndi vuto lililonse. Timapitilizabe kuyika mphamvu zathu pakukhala ndi chiyembekezo nthawi zonse ndikumenya nkhondo yabwino. Kupindula kwakukulu ndikuti sitidziwa ngati tikufunika kusintha. Tikudziwa kuti nthawi ikakwana, tidzakhala okonzeka kusintha, kusintha, kukulitsa kapena kupanga mgwirizano uliwonse wabizinesi yathu, ndikugwira ntchito mwachangu komanso moyenera momwe tingathere.
Ndinakopeka ndi magawo ambiri opangira mowa. Choyamba ndi luso lopanda malire loperekedwa ndi kapangidwe ka fomula. Chilengedwe cha kukoma ndi chachikulu komanso chachikulu! Ndimakondanso kupanga zokumana nazo kudzera muzinthu zathu zomwe zimakonda ogula. Kuyanjana ndi ogula kudzera mu maphunziro ndi nthano kumatha kupititsa patsogolo zochitika izi!
Kukonda komwe mukukhala ndi zomwe mumachita ndikofunikira. Mukakhala ndi zinthu ziwiri izi m'moyo wanu, mudzabweretsa chidwi ndi chidwi padziko lapansi, zomwe zimapereka malo osangalatsa ogwirira ntchito!
Timakhulupilira mwamphamvu "kumanga gulu, kumanga dziko lapansi", komanso kuyesetsa kwathu kupanga dziko kukhala malo abwinoko. Timathandizira mabungwe osachita phindu monga Paddle Antrim, Glacial Hills, TART Trails, Title Track, Community Foundation, ndi zina zambiri!
Timakhulupirira kupanga bizinesi yathu kukhala yolimba pogwira ntchito molimbika. Bizinesi yathu ikakula ndikukula, titha kugwira ntchito kunja kwabizinesi yathu kuti tilimbikitse dera lathu.
Tikupanga chinachake! Starcut cider imagwira ntchito bwino. Ndife opanga ma cider olimba kwambiri ku Michigan, ndipo Pulsar yakhala imodzi mwazinthu zogulitsidwa kwambiri pakampani yathu.
Beachs Hard Seltzer ndiwokwiyitsa kwambiri ndi mbiri yathu yamitundu yosiyanasiyana yolimbikitsidwa ndi malo ogulitsira. Gulu lathu limachita bwino kwambiri popanga zinthu zokhala ndi ma calorie otsika komanso zokometsera kwambiri, ndipo ndife okondwa kuwonetsa njira yopangira maswiti olimba iyi mwanjira yomwe palibe wina aliyense.
Ndife okondwa kubweretsanso zinthu zina zodziwika bwino za kampani ya Arcadia Brewing Company kudzera mu Superfluid Supply Co.. [Arcadia Brewing Company inasiya kugwira ntchito mu 2019. kokonati) ndi Loch Ness Scotch.
Tikugwiranso ntchito kuti tipititse patsogolo malowa, monga kukweza bar ya Bellaire, Pull Barn, yomwe imatsegulidwa chaka chonse ku Elk Rapids, ndi nyumba zatsopano ndi zida zopangira zinthu, kuphatikiza ma ketulo atsopano ndi mizere yatsopano yoyikamo. .
Khalani munthu wachifundo komanso wopanda dyera. Valani chigoba (kuphimba mphuno!). Chonde nenani zikomo. kuteteza Dziko. voti!
Mutha kupeza nkhaniyi ndi zolemba zina mu Magazine yaku Northern Michigan "Traverse" yomwe idasindikizidwa mu Januware 2021; kapena lembetsani kuti mupereke Traverse kwa inu chaka chonse.
MyNorth.com ndiye tsamba lofikira pa intaneti la Traverse, ndipo "Northern Michigan's Magazine" ndiye buku lodziwika bwino la MyNorth Media. Iyi ndi kampani yomwe ili ku Traverse City, Michigan, yodzipereka kugawana zambiri za tchuthi cha Traverse City kupita ku Sleeping Bear, malo odyera, ndi wineries , Zochitika zapanja ndi nkhani zambiri ndi zithunzi. Mchenga wa mchenga, mpaka ku Mackinac Island.
Nthawi yotumiza: Apr-24-2021